Blog

The Client

ASG Federal/D. Appleton Company

What We Did and How We Did It

When D. Appleton Company was challenged by its client, ASG, Inc., to orchestrate a brand launch campaign for one of its 150+ software products, Mr. Appleton knew he could count on the e-works media team to help construct a campaign that would push its product to the forefront of the Federal Government technology marketplace.

With the product's name and tagline, Rochade - The World's Most Powerful Metadata Engine, already in place, e-works media began crunching all things metadata, outlining brand support components and conceptualizing visuals. Out of the initial campaign came the following items:

• Identity
• Stationery Package
• Rochade Website
• ASG Federal Website
• Poster
• Spec Sheet
• Presentation Folder
• Direct Mail Postcards
• Embroidered Apparel
• Email Signatures
• Banner Callouts
• PowerPoint/Word Templates
• Sales Presentation
• Report/Fax Cover Sheets

Upon the "meta-successful" brand launch, D. Appleton Company was challenged yet again from the metadata moguls at ASG Federal. A mechanism needed to be designed and developed to keep the Rochade users skill sets current/ From that the Rochade Training Server was born. e-works media provided the logic structure, user architecture, interface design and development and programming.

A few years later, an acquisition of the French Company, becubicâ„¢, resulted in yet another 'meta-successful' brand launch campaign. The following items were produced and have been distributed throughout the US, France and United Kingdom.

• Logo Integration
• Rochade/becubic Website
• Brochures
• Poster
• Solution Sheets
• Folder
• Business Cards